14–18 April 2027 · Flower Parade Saturday 17 April
Bollenstreek Flower Parade 2027
The only spring flower parade made with bulb flowers: on Saturday 17 April 2027 the procession travels 42 kilometres from Noordwijk to Haarlem, past the blooming flower fields.
The Flower Parade at a glance
The Bollenstreek Flower Parade (Bloemencorso) is the only major flower parade in spring, and the only one made with bulb flowers: hyacinths, tulips and daffodils. On Saturday 17 April 2027 the procession of floats, decorated cars and marching bands travels 42 kilometres from Noordwijk to Haarlem, past the blooming flower fields and through the villages of the Bollenstreek. Watching along the route is free; with a grandstand seat you have a guaranteed seat.
- 42 km route
- Noordwijk → Haarlem
- Over 1 million visitors
- Free along the route
- Programme 14–18 April
- Flower ParadeSaturday 17 April, starts around 9:00 in Noordwijk, around 21:00 in Haarlem
- Illuminated paradeFriday evening 16 April in Noordwijkerhout, starts 21:00
- Float building days14–16 April at JUB Holland in Noordwijkerhout
- See the floatsSunday 18 April in Haarlem city centre
How to experience the Flower Parade
For a whole day a procession of floats covered in hyacinths, tulips and daffodils travels through the Bollenstreek. You smell the hyacinths before the first float comes round the corner. Marching bands and costumed performers walk between the floats, and in the evening the floats ride through Noordwijkerhout lit by thousands of lights. On Sunday you can take a closer look at the floats in Haarlem.
Guaranteed a good view: book a grandstand
Hundreds of thousands of people line the route. With a grandstand seat you are guaranteed a good view, you see every float pass by and you do not have to claim a spot hours in advance. Most grandstands include food or drinks.
Friday evening 16 April: Illuminated Flower Parade
Saturday 17 April: Flower Parade
- 9:00Noordwijk aan ZeeBy the sea, first grandstand€45.00
- 10:20Noordwijk buitenParking at the grandstand€69.50
- 11:00VoorhoutBest value, near the station€29.50
- 12:10SassenheimCovered, day trip from AmsterdamDay trip
- 14:30Lisse ZuidBrunch at Intratuin€75.00
- 14:40De Tulp, LisseNewBrunch and flower fields€75.00
- 15:05Lisse BinnenCovered, near Keukenhof€82.50
- 17:15HillegomIdeal after Keukenhof€45.00
Flower Parade programme 2027
The Flower Parade lasts five days: from decorating the floats in Noordwijkerhout to the floats on display in Haarlem. Times subject to change; the organisers publish the final programme in spring.
- Wed 14 – Fri 16 AprilWed and Thu 9:00–21:00 · Fri 9:00–11:00
Float building days at JUB Holland
Watch hundreds of volunteers decorate the floats with bulb flowers in the halls at Robijnslaan 43 in Noordwijkerhout. With a food court, a stage with bands and choirs and activities for children. Tickets online or at the door; free shuttle buses from Marktplein and De Brink. On Friday at 13:00 the floats leave for the village.
- Fri 16 April13:00–15:00
Low-sensory Flower Parade
The floats ride quietly, without music, lights or sound effects, from JUB Holland to the Herenweg. For everyone who wants to see the Flower Parade without crowds and loud noise.
- Fri 16 Aprilfrom the afternoon · 21:00
Illuminated Flower Parade Noordwijkerhout
From Friday afternoon the floats are lined up in Noordwijkerhout. When it gets dark, they ride through the village lit by thousands of lights. The centre is then closed to cars.
- Sat 17 Aprilfrom about 9:00
Flower Parade Noordwijk – Haarlem
The big day: 42 kilometres from the boulevard in Noordwijk via Voorhout, Sassenheim, Lisse, Hillegom, Bennebroek and Heemstede to Haarlem, where the Flower Parade arrives around 21:00.
- Sun 18 Aprilduring the day
Floats in Haarlem
On Sunday the floats are on display in the historic centre of Haarlem. Stroll past them and see the flowers up close, until late afternoon.
What time does the Flower Parade pass by?
This is roughly how the Flower Parade travels through the Bollenstreek on Saturday 17 April 2027. Watching along the road is free; roads around the route close about two hours before and two hours after the parade passes.
| Around | Place |
|---|---|
| 9:00 | Noordwijk aan Zee Start at Picképlein, along the boulevard and the grandstand by the lighthouse |
| 10:20 | Noordwijk buiten Van Berckelweg, between the flower fields |
| 11:00 | Voorhout Centre, Jacoba van Beierenhof |
| 12:10 | Sassenheim Rijksstraatweg; then a lunch break until about 14:00 |
| 14:30–15:20 | Lisse Heereweg (Lisse Zuid, De Tulp, Lisse Binnen) and the centre by the town hall |
| 15:45 | Keukenhof Past the entrance of Keukenhof |
| 17:15 | Hillegom Centre and Hoofdstraat |
| 18:00 | Bennebroek Rijksstraatweg; then a break at Linnaeushof until about 19:40 |
| 19:55–21:00 | Heemstede Herenweg and Groenendaal |
| 21:00–22:00 | Haarlem Via Houtplein and Gedempte Oude Gracht to the city centre |
Times at the grandstands are the organisers’ times for 2027; other times are based on the 2026 route. The final route will be published in spring.
Watching for free along the route
You can watch for free along almost the entire route. With these tips you will find a good spot:
- Arrive on timeRoads around the route close about two hours before and two hours after the parade passes. Come by bike, public transport or by car well in advance.
- Pick a spot between the villagesIt is busiest at the start in Noordwijk, in Lisse, at Keukenhof and in Haarlem. Between the villages it is quieter.
- Stay out of the fieldsThe flower fields are private property of the growers. Take your photos from the road or the cycle path.
- The Flower Parade also runs in the rainOnly in exceptional circumstances do the organisers change the programme.
Flower Parade day trip from Amsterdam with grandstand seat
On a day trip from Amsterdam a coach takes you to the Flower Parade and you sit in a reserved grandstand seat. No hassle with road closures or parking. The covered grandstand in Sassenheim can only be booked this way.
- Friday 16 April: illuminated evening parade in Noordwijkerhout
- Saturday 17 April: Noordwijk aan Zee, Noordwijk buiten, Sassenheim or Hillegom
- Return coach from Amsterdam, some trips include Keukenhof
Getting there on Flower Parade day
Flower Parade Saturday is the busiest day of the year in the Bollenstreek. Roads around the route close about two hours before and two hours after the parade passes. This is the easiest way to get there:
By train and bus
Voorhout and Hillegom have a station on the Leiden–Haarlem line: in Voorhout you are right on the route, in Hillegom after about a 20-minute walk. To Noordwijk aan Zee take bus 20 from Leiden Centraal; it stops opposite the grandstand. To Lisse: train to Sassenheim, then bus 50.
By car
Arrive well in advance. Parking at Keukenhof costs €15.00; book your parking ticket in advance. At the Noordwijk buiten, Lisse Zuid and Lisse Binnen grandstands you can book parking (€10.00) together with your grandstand ticket. For the illuminated Flower Parade you can park for free at Schelftweg in Noordwijkerhout.
By bike
On Flower Parade day the bike is the easiest way to get between the road closures, and you ride past the blooming fields at the same time. Coming from further away? Rent a bike at Keukenhof or in one of the villages.
Combining the Flower Parade with Keukenhof? Go before noon, or choose another day in Flower Parade week.
Visit a tulip attraction on Flower Parade weekend
Around 17 April the tulip fields are in bloom in most years: in each of the last nine seasons that was the case. Make it a flower weekend and visit one of the tulip attractions. Coming by car? Plan that visit on Friday or Sunday: on Flower Parade Saturday many roads along the route are closed.
Where to stay during the Flower Parade
Flower Parade weekend books up quickly. Book a hotel by the sea or among the flower fields in good time, or see all hotels in Noordwijk on Booking.com.
Everything about the Flower Parade
When is the Flower Parade in the coming years?
The Bollenstreek Flower Parade always takes place on a Saturday in April. The official dates:
| Year | Flower Parade |
|---|---|
| 2027 | Saturday 17 April |
| 2028 | Saturday 22 April |
| 2029 | Saturday 21 April |
| 2030 | Saturday 13 April |
Frequently asked questions about the Flower Parade
The programme runs from Wednesday 14 to Sunday 18 April 2027. The Flower Parade itself takes place on Saturday 17 April. On Friday 16 April there is the low-sensory parade (13:00–15:00) and the illuminated evening parade in Noordwijkerhout, and on Sunday 18 April the floats are on display in Haarlem city centre.
The Flower Parade starts around 9:00 in Noordwijk and travels 42 kilometres via Voorhout, Sassenheim, Lisse, Hillegom, Bennebroek and Heemstede to Haarlem, where the procession arrives around 21:00.
Around 9:00 in Noordwijk aan Zee, 10:20 Noordwijk buiten, 11:00 Voorhout, 12:10 Sassenheim, between 14:30 and 15:20 in Lisse, 17:15 in Hillegom and between 21:00 and 22:00 in Haarlem. The final route and times will be published in spring.
Yes. You can watch for free along almost the entire route. If you want to be sure of a good seat, book a grandstand seat; in 2027 they cost from €29.50 in Voorhout to €82.50 in Lisse Binnen.
With a grandstand seat in Noordwijkerhout (Friday evening), Noordwijk aan Zee, Noordwijk buiten, Voorhout, Sassenheim, Lisse or Hillegom you have a guaranteed seat. If you watch for free from the roadside, the quietest spots are between the villages; it is busiest at the start, in Lisse, at Keukenhof and in Haarlem.
Arrive on time: roads around the route close about two hours before and two hours after the parade passes and it is the busiest day of the year. The bike and public transport are the easiest options. Parking at Keukenhof costs €15.00; book your parking ticket in advance. From Amsterdam you can also book a day trip with coach transport and a grandstand seat.
Yes, in principle the Flower Parade runs in all weather. Only in exceptional circumstances do the organisers change the programme.
In most years, yes. In each of the last nine seasons the tulip fields were in bloom around 17 April. The current forecast is on our page about the bloom of the flower fields.
On Friday 16 April 2027 from 13:00 to 15:00 the floats ride quietly, without music, lights or sound effects, from the JUB Holland building halls to the Herenweg in Noordwijkerhout. Intended for everyone who wants to see the parade without crowds and loud noise.
The Bollenstreek Flower Parade takes place on Saturday 22 April in 2028, on Saturday 21 April in 2029 and on Saturday 13 April in 2030.
Last checked by the Bollenstreek team: 30 October 2026. Programme, times and prices subject to change by the Flower Parade organisers.
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